Digital Marketing FAQs

The monthly plan covers hosting, maintenance, security updates, and ongoing support, all of which are required to keep your site running. If you decide to discontinue the plan, the site would come down. That said, ownership is an option. I do offer websites as a one-time purchase starting around $1,700 and based on the size of the site, which is a great fit for businesses that prefer to own outright rather than pay monthly. Purchased sites do include an annual hosting fee to keep everything live and maintained. Not sure which model makes more sense for you? Let’s talk it through.

Or how about this – Everyone remembers Myspace, right? How it was a big thing? And now? It’s gone. Yes… that could happen to Facebook too. And then where would you be?

Yes. While I’m based in Saint Albans, Vermont and have deep roots here, I work with small businesses across the United States. Most of what I do translates seamlessly to remote collaboration – websites, branding, graphic design, social media, and digital advertising can all be handled without being in the same room. If you’re not local but like what you see, I’d love to hear from you.

SEM stands for search engine marketing, also known as pay-per-click or PPC. SEM campaigns allow you to pay for keywords that put you at the top of the search page.

It depends on your industry, your goals, and how competitive your market is. While campaigns can technically start at $125 per month, that’s not realistic for every business or every type of campaign. Before I recommend a budget, I do research specific to your industry and market to give you a number that actually makes sense. You’re always free to go lower, but I’ll be upfront if I think it will limit what the campaign can do. Ad management is included, there’s no separate fee on top of your investment.

Digital marketing allows a business to raise brand awareness, share information about products, engage with their audience, and monitor online reputation.

Digital advertising allows a business to actively advertise and promote their products, discounts or specials, and attract customers in the buying stage.

Basically, digital marketing determines a target consumer audience while digital advertising drives this audience to make a purchase.

Billions of people spend time daily on major social networks. Your brand should be where your audience is.

Social media is important to businesses as it allows you to connect with your customers, increase awareness, build loyalty, drive traffic, and drive sales. 

Reputable businesses are expected to be on social media in this day and age. Consumers have become accustomed to companies being accessible via social media and it is a vital means of developing relationships both current and prospective customers.

Either way works. Some clients come with photos, copy, and a clear vision –  I take what they have and build from there. Others hand the whole thing off and I handle content creation from scratch. Most fall somewhere in the middle. However you work best, I’ll fit into that process.

It will sound like you. If you already have a defined brand voice, I work within it. If you don’t, developing one is part of the process. Before I write a word or design a post, I take time to understand your business, your personality, and who you’re talking to. The goal is content that feels like it came from you, not from a template.

First, let’s address the bigger question: Should your business be on every social channel? No. If you don’t have the team or the content to manage a social channel properly, it can actually do more harm than good.

The first thing to consider is the top social channels in terms of active users: Facebook, YouTube, Instagram, Twitter, Snapchat, LinkedIn, and Pinterest. You should know your target audience, including age range and demographics. Using that information, determine where your audience spends their time and concentrate your efforts on those platforms.

Social media marketing is a paid advertising platform. It focuses on creating and executing a strategy to generate leads for your business by paying for advertising.

Social media management uses the free platform to spread your brand message. Managing a social channel involves creating and distributing content, managing engagement with your audience such as responding to comments, maintaining your profile, etc. Your social accounts should be intention and authentic. A professional in social media management can help ensure the success of your social channels.

This answer might surprise you, but no! Of course, you probably don’t want to give every single employee access to your social channels, but you should consider creating an employee advocacy program (EAP). An EAP is designed to empower employees to contribute to the conversation in the social media landscape and amplify your brand’s voice.

Brand messages reach 561% further when shared by employees versus the same message being shared via official brand channels!

That is some powerful word-of-mouth advertising! Create an EAP to acknowledge and reward employees for those that are sharing on social channels – and succeeding.

100%, yes. Email marketing is more private and personal than social media. The content is created and targeted to individuals that are interested in, and have agreed to receive, email communications from your business. How often do you check your email each day? Yea, that’s what we thought.

A well-crafted email, including a catchy subject, will go further than throwing an email together with no thought or plan.