Digital Marketing FAQs

Below are the most frequently asked questions we get in regards to digital marketing and the services that we offer. Have more questions? Contact us today! 

Why do I need a website when I have a Facebook page?

Yes, yes, 110% yes, your business absolutely needs a professional website! Regardless of how great your Facebook page is, your business needs a site. It’s the hub of your online presence where potential customers can go to get all the information they need about your business. Moreover, a website boosts the credibility of your business. Have you ever searched for a business only to come up empty-handed? Did you turn to a competitor instead? THAT is why you need a website.

Or how about this – Everyone remembers Myspace, right? How it was a big thing? And now? It’s gone. Yes… that could happen to Facebook too. And then where would you be?

What is SEM/PPC?

SEM stands for search engine marketing, also known as pay-per-click or PPC. SEM campaigns allow you to pay for keywords that put you at the top of the search page.

Why is social media important and can it help my business?

Billions of people spend time daily on major social networks. Your brand should be where your audience is.

Social media is important to businesses as it allows you to connect with your customers, increase awareness, build loyalty, drive traffic, and drive sales. 

Reputable businesses are expected to be on social media in this day and age. Consumers have become accustomed to companies being accessible via social media and it is a vital means of developing relationships both current and prospective customers.

Which social channels should my business be on?

First, let’s address the bigger question: Should your business be on every social channel? No. If you don’t have the team or the content to manage a social channel properly, it can actually do more harm than good.

The first thing to consider is the top social channels in terms of active users: Facebook, YouTube, Instagram, Twitter, Snapchat, LinkedIn, and Pinterest. You should know your target audience, including age range and demographics. Using that information, determine where your audience spends their time and concentrate your efforts on those platforms.

What is the difference between social media management and social media marketing?

Social media marketing is a paid advertising platform. It focuses on creating and executing a strategy to generate leads for your business by paying for advertising.

Social media management uses the free platform to spread your brand message. Managing a social channel involves creating and distributing content, managing engagement with your audience such as responding to comments, maintaining your profile, etc. Your social accounts should be intention and authentic. A professional in social media management can help ensure the success of your social channels.

Should social media channels be handled by only a marketing employee?

This answer might surprise you, but no! Of course, you probably don’t want to give every single employee access to your social channels, but you should consider creating an employee advocacy program (EAP). An EAP is designed to empower employees to contribute to the conversation in the social media landscape and amplify your brand’s voice.

Brand messages reach 561% further when shared by employees versus the same message being shared via official brand channels!

That is some powerful word-of-mouth advertising! Create an EAP to acknowledge and reward employees for those that are sharing on social channels – and succeeding.

What is the difference between digital marketing and digital advertising?

Digital marketing allows a business to raise brand awareness, share information about products, engage with their audience, and monitor online reputation.

Digital advertising allows a business to actively advertise and promote their products, discounts or specials, and attract customers in the buying stage.

Basically, digital marketing determines a target consumer audience while digital advertising drives this audience to make a purchase.

Is email marketing still effective?

100%, yes. Email marketing is more private and personal than social media. The content is created and targeted to individuals that are interested in, and have agreed to receive, email communications from your business. How often do you check your email each day? Yea, that’s what we thought.

A well-crafted email, including a catchy subject, will go further than throwing an email together with no thought or plan. 

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