Blog
Alzheimer’s Awareness in Vermont
In April of 2022, I lost my father to Alzheimer's. If you've witnessed a family member's struggle with this cruel disease, you know the toll it takes. Witnessing the fading memories, the stolen moments, and the brave fight against decline – it's a journey etched in...
2024 Small Business Marketing Trends
As we enter 2024, the digital marketing landscape continues to evolve at breakneck speed. To stay ahead of the curve and thrive in this ever-changing environment, small businesses need to be agile and adaptable. Here are some 2024 Small Business Marketing Trends to...
Canva as a Tool for Small Business
I've run into a lot of small businesses that use Canva as a tool for their small business. If you're unaware, Canva is a free online design platform that allows anyone to create simple graphics, presentations, documents, websites, etc. It is a great tool for small...
What is Social Media Trending?
You may have heard the term 'trending' at some point since the invention of social media, but do you know what it actually means? Social media trending is the process of topics, hashtags, audio, or videos becoming popular on social media platforms. This can happen for...
Using AI in Small Business Marketing
With Artificial Intelligence (AI) on the rise, have you wondered how you could put it to use for your small business marketing? I have and I already do use it within my client's marketing plans! But I also thought it would be fun to ask AI what it recommends. Using...
Small Businesses Need A Strong Social Media Presence
Something I hear quite often from small business owners is that they don't have time for social media and they don't understand WHY they need to be on it. To which I respond: All Small Businesses Need A Strong Social Media Presence! But the longer answer is social...