Small businesses in Vermont face a unique blend of challenges and opportunities. We live in a state where word of mouth still matters, relationships run deep, and customers value authenticity just as much as quality. Marketing trends evolve every year, but one truth...
Client Overview VT Skin Co. is a local esthetics spa with a brand identity rooted in softness, care, and elevated self care. They came to me with an existing logo concept they liked, but they felt it needed refinement to better reflect the quality of their services....
Imagine needing professional photos for your website, but having only $30 and a few hours to spare. AI-generated photos might be your answer. But is it really? Today we will explore the pros and cons of using AI-generated photos vs hiring a photographer and if...
The second half of 2024 is shaping up to be an exciting time for small business marketing, with a focus on digital engagement, technology, and creating a strong connection with customers. Here are 5 small business marketing trends that will help you dominate the 2nd...
In April of 2022, I lost my father to Alzheimer’s. If you’ve witnessed a family member’s struggle with this cruel disease, you know the toll it takes. Witnessing the fading memories, the stolen moments, and the brave fight against decline –...
