How to Respond to Negative Reviews

How to Respond to Negative Reviews

Every company is bound to get a negative review at one point in its lifetime. How a company responds to those is important, especially from prospective new customers’ points of view. You want to respond to negative reviews before they drive those potential customers...
Crafting an Elevator Pitch for Small Business

Crafting an Elevator Pitch for Small Business

If you’re a small business owner, then you need to be prepared to sell your goods and services no matter the time of day. You never know when you’ll run into your dream client and you want to be prepared. That’s where the elevator pitch comes in. In short, an elevator...
Should you Cut Marketing Dollars in a Recession?

Should you Cut Marketing Dollars in a Recession?

In today’s world, many small businesses are having to make hard decisions about cutting costs. One area that small business owners tend to look at cutting first is their marketing budget. Marketing can be confusing and many small businesses don’t create a...
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