2024 Small Business Marketing Trends

2024 Small Business Marketing Trends

As we enter 2024, the digital marketing landscape continues to evolve at breakneck speed. To stay ahead of the curve and thrive in this ever-changing environment, small businesses need to be agile and adaptable. Here are some 2024 Small Business Marketing Trends to...
Using AI in Small Business Marketing

Using AI in Small Business Marketing

With Artificial Intelligence (AI) on the rise, have you wondered how you could put it to use for your small business marketing? I have and I already do use it within my client’s marketing plans! But I also thought it would be fun to ask AI what it recommends....
6 Google Business Profile Benefits

6 Google Business Profile Benefits

Google Business Profile, previously known as Google My Business, is a must-have for all businesses. It is similar to other social media channels, except that it provides your business visibility in search results and in Google Maps. That’s right, higher...
How to Respond to Negative Reviews

How to Respond to Negative Reviews

Every company is bound to get a negative review at one point in its lifetime. How a company responds to those is important, especially from prospective new customers’ points of view. You want to respond to negative reviews before they drive those potential customers...
Crafting an Elevator Pitch for Small Business

Crafting an Elevator Pitch for Small Business

If you’re a small business owner, then you need to be prepared to sell your goods and services no matter the time of day. You never know when you’ll run into your dream client and you want to be prepared. That’s where the elevator pitch comes in. In short, an elevator...
Should you Cut Marketing Dollars in a Recession?

Should you Cut Marketing Dollars in a Recession?

In today’s world, many small businesses are having to make hard decisions about cutting costs. One area that small business owners tend to look at cutting first is their marketing budget. Marketing can be confusing and many small businesses don’t create a...