Blog
Why I Take Brand Standards So Seriously (And Why I’ll Sometimes Tell You No)
If you’ve worked with me for more than a few months, you already know this about me. I hold the line on brand standards. Your logo doesn’t change on a whim. Your colors don’t shift because someone in your family thinks a different blue “pops more.” Your fonts stay…
Why Vermont Marketing Works Better When It’s Local
If you’ve ever filled out a contact form on a national marketing agency’s website, you know how it goes. You get a templated proposal, a discovery call with someone who’s never set foot in Vermont, and a strategy built on assumptions that don’t match how your business…
Email Still Works. Here’s the Proof.
Every year someone declares email marketing dead. And every year, small businesses generate revenue from it. I recently reviewed a full year of email performance for a client. As of today, their list sits at 376 subscribers. Not thousands. Not tens of thousands. Three…
When Everyone Uses AI, Everything Starts to Look the Same
AI has made design faster, easier, and more accessible than ever before. With a few clicks and the right prompt, anyone can generate a polished image, a logo concept, or what appears to be a complete brand visual system in seconds. For many businesses, especially…
Why We Rebranded Ballou Family Apothecary
A Look Behind the Design At Inspiration Media Solutions, I believe a brand grows just like the people behind it. Over time, it gains new clarity, new purpose, and a deeper understanding of who it truly serves. Ballou Family Apothecary stands for wellness that feels…
Why Your Website Might Not Be Working for Your Small Business
Many small businesses invest in a website with the expectation that it will generate leads, sales, or inquiries. When that does not happen, it can be frustrating and confusing. The issue is rarely the existence of a website. More often, it is how that website is…
