Blog
Why We Rebranded Ballou Family Apothecary
A Look Behind the Design At Inspiration Media Solutions, I believe a brand grows just like the people behind it. Over time, it gains new clarity, new purpose, and a deeper understanding of who it truly serves. Ballou Family Apothecary stands for wellness that feels...
Why Your Website Might Not Be Working for Your Small Business
Many small businesses invest in a website with the expectation that it will generate leads, sales, or inquiries. When that does not happen, it can be frustrating and confusing. The issue is rarely the existence of a website. More often, it is how that website is...
When Social Media Templates Help and When They Hurt a Small Business Brand
Social media templates are everywhere. They promise quick content, clean layouts, and a faster way to stay consistent online. For some businesses, that is a real benefit. For others, templates can weaken the way customers interact with their posts. As a small business...
Why Your Brand Voice Matters More Than Ever in 2026 (Vermont Edition)
Small businesses in Vermont face a unique blend of challenges and opportunities. We live in a state where word of mouth still matters, relationships run deep, and customers value authenticity just as much as quality. Marketing trends evolve every year, but one truth...
VT Skin Co. Logo Refinement Case Study
Client Overview VT Skin Co. is a local esthetics spa with a brand identity rooted in softness, care, and elevated self care. They came to me with an existing logo concept they liked, but they felt it needed refinement to better reflect the quality of their services....
AI-Generated Photos for Small Business: Pros, Cons & My Experience
Imagine needing professional photos for your website, but having only $30 and a few hours to spare. AI-generated photos might be your answer. But is it really? Today we will explore the pros and cons of using AI-generated photos vs hiring a photographer and if...