Blog
Why Your Brand Voice Matters More Than Ever in 2026 (Vermont Edition)
Small businesses in Vermont face a unique blend of challenges and opportunities. We live in a state where word of mouth still matters, relationships run deep, and customers value authenticity just as much as quality. Marketing trends evolve every year, but one truth...
VT Skin Co. Logo Refinement Case Study
Client Overview VT Skin Co. is a local esthetics spa with a brand identity rooted in softness, care, and elevated self care. They came to me with an existing logo concept they liked, but they felt it needed refinement to better reflect the quality of their services....
AI-Generated Photos for Small Business: Pros, Cons & My Experience
Imagine needing professional photos for your website, but having only $30 and a few hours to spare. AI-generated photos might be your answer. But is it really? Today we will explore the pros and cons of using AI-generated photos vs hiring a photographer and if...
5 Small Business Marketing Trends to Dominate the 2nd Half of 2024
The second half of 2024 is shaping up to be an exciting time for small business marketing, with a focus on digital engagement, technology, and creating a strong connection with customers. Here are 5 small business marketing trends that will help you dominate the 2nd...
Alzheimer’s Awareness in Vermont
In April of 2022, I lost my father to Alzheimer's. If you've witnessed a family member's struggle with this cruel disease, you know the toll it takes. Witnessing the fading memories, the stolen moments, and the brave fight against decline – it's a journey etched in...
2024 Small Business Marketing Trends
As we enter 2024, the digital marketing landscape continues to evolve at breakneck speed. To stay ahead of the curve and thrive in this ever-changing environment, small businesses need to be agile and adaptable. Here are some 2024 Small Business Marketing Trends to...