Something I hear quite often from small business owners is that they don’t have time for social media and they don’t understand WHY they need to be on it. To which I respond: All Small Businesses Need A Strong Social Media Presence!
But the longer answer is social media is used to build brand awareness, generate leads, and drive sales. Social media platforms such as Facebook, Instagram, TikTok, and LinkedIn offer businesses the opportunity to create a presence, share content, and interact with customers in real-time. Additionally, social listening allows businesses to find out what people are saying about them.
In short, you want to be where your customers are! That does not mean you need to be on every platform.
Find where your customers are and have a strong presence there. Make sure your important about information is up-to-date, such as hours, address, and contact information.
In short, you want to be where your customers are. That does not mean you need to be on every platform. Find where your customers are and have a strong presence there. Make sure your information about information is up-to-date, such as hours, addresses, and contact information.
How often have you checked a business’s social media to see if they’re open, found no information to suggest otherwise, and then showed up to find them closed? Now imagine YOUR customer’s frustration showing up and finding a closed sign on the door.
Post a combination of text, photos, and videos regularly to keep your customers up-to-date with your products and services, and answer questions and messages as promptly as possible. The easiest way to do so is to block out a short period of time each day to address your social media channels.
Now you know WHY small businesses need a strong social media presence, let’s talk about the other thing I hear from small business owners: I don’t have the time to handle social media! Lucky for you, I do! I’m also HubSpot Social Media Certified and understand what it takes to manage social media channels. Ready to take one thing off your plate? Contact Inspiration Media Solutions today!