Blog
Small Businesses Need A Strong Social Media Presence
Something I hear quite often from small business owners is that they don't have time for social media and they don't understand WHY they need to be on it. To which I respond: All Small Businesses Need A Strong Social Media Presence! But the longer answer is social...
6 Google Business Profile Benefits
Google Business Profile, previously known as Google My Business, is a must-have for all businesses. It is similar to other social media channels, except that it provides your business visibility in search results and in Google Maps. That's right, higher visibility on...
Why do you need a website for your business?
Your business absolutely must have a website, no matter the industry you’re in. So why do you need a website for your business? This statistic might help you understand why: A professionally designed website can increase your ability to capture leads, sales, and add...
How to Respond to Negative Reviews
Every company is bound to get a negative review at one point in its lifetime. How a company responds to those is important, especially from prospective new customers’ points of view. You want to respond to negative reviews before they drive those potential customers...
Crafting an Elevator Pitch for Small Business
If you’re a small business owner, then you need to be prepared to sell your goods and services no matter the time of day. You never know when you’ll run into your dream client and you want to be prepared. That’s where the elevator pitch comes in. In short, an elevator...
Should you Cut Marketing Dollars in a Recession?
In today's world, many small businesses are having to make hard decisions about cutting costs. One area that small business owners tend to look at cutting first is their marketing budget. Marketing can be confusing and many small businesses don't create a marketing...