Should you Cut Marketing Dollars in a Recession?

Should you Cut Marketing Dollars in a Recession?

In today’s world, many small businesses are having to make hard decisions about cutting costs. One area that small business owners tend to look at cutting first is their marketing budget. Marketing can be confusing and many small businesses don’t create a...
Utilizing the Facebook Invite Feature

Utilizing the Facebook Invite Feature

Are you aware of the Facebook Invite Feature? I’m not talking about the one where you can invite your friends and family, but rather the feature that lets you invite those that have interacted with your page’s posts. That’s right, you can invite real...
Are You Listening on Social Media?

Are You Listening on Social Media?

Something that many small businesses don’t realize they can do is something we call social monitoring and social listening. Social monitoring is actively looking for mentions and conversations that pertain to your brand, products, competitors, plus topics and...