The second half of 2024 is shaping up to be an exciting time for small business marketing, with a focus on digital engagement, technology, and creating a strong connection with customers.

5 Small Business Marketing Trends for the 2nd Half of 2024

Here are 5 small business marketing trends that will help you dominate the 2nd half of 2024:

  • Short-form video content continues to reign supreme: Platforms like TikTok, Instagram/Facebook Reels, and Youtube Shorts will continue to be dominant. Think creative, snackable content that captures attention fast.
  • Repurposing video content is smart: Instead of constantly creating new videos, businesses are getting creative and repurposing existing content across different platforms. How can you do the same?
  • Building a holistic brand experience: Gone are the days of isolated marketing channels. Small businesses are crafting a unified brand experience that reaches customers across various touchpoints, like social media, email, and even offline events. And don’t forget about keeping things cohesive and recognizable with brand colors, fonts, style, and voice.
  • Don’t neglect Search Engine Marketing (SEM): A strong online presence is crucial. Invest in strategies to improve your search engine ranking and ways to reach new customers.
  • Looking for inspiration on how to handle the above? Give AI a try! Ask it to give you some video ideas to help showcase your product or service, etc. The key to making AI work for you is to take it as a guide. Ask it the right questions, give it the proper info, and use its recommendations as suggestions that you can tailor to your brand.

Remember, it’s about quality, not quantity: Focus on creating high-quality content that resonates with your target audience, rather than just churning out generic content!

Does reading the above stress you out? We can help! Reach out today.