You may have heard the term ‘trending’ at some point since the invention of social media, but do you know what it actually means? Social media trending is the process of topics, hashtags, audio, or videos becoming popular on social media platforms. This can happen for a variety of reasons, such as news events, celebrity activity, or simply because people are finding the content interesting or entertaining.

Social Media Trending

Why Should Small Businesses Care What’s Trending?

There are a few reasons why small businesses should pay attention to what is trending on social media. For one, it can help small businesses stay relevant. By understanding what’s trending on social media, you can create content and marketing campaigns that are more likely to resonate with your target audience. And this content is more likely to help you reach new customers. By joining in on the trending conversation and using relevant hashtags, your content is more likely to be seen by people who are interested in what you have to offer.

Jumping on the trending bandwagon can also help boost engagement. When you post about trending topics, you’re more likely to get likes, comments, and shares. This can help build your brand awareness and create relationships with potential customers.

How can small businesses use social media trends to their advantage?

Here are a few tips for small businesses on how to use social media trending to their advantage:

  • Monitor social media trends. There are a number of tools and services that can help you to monitor social media trends, such as Google Trends.
  • Create content that is relevant to trending topics. Make sure that you take a trending topic and make it relevant to your niche! Think strategically about how you can use trending audio, or a current event, and make it entertaining or informational for your ideal audience.
The Roman Empire has been a trending topic, and Aldi USA had a clever caption that caught their audience’s attention
  • Use relevant hashtags. When you post about trending topics, be sure to use relevant hashtags. This will help your content to be seen by people who are interested in those topics.
  • Be authentic. When you’re creating content about what is trending on social media, be sure to be authentic and genuine. People can tell when you’re just trying to cash in on a trend, so it’s important to be honest and genuine in your approach.

By following these tips, small businesses can use social media trending to their advantage to reach new customers, boost engagement, and stay relevant in their industry.