You may have heard the term ‘trending’ at some point since the invention of social media, but do you know what it actually means? Social media trending is the process of topics, hashtags, audio, or videos becoming popular on social media platforms. This...
Something I hear quite often from small business owners is that they don’t have time for social media and they don’t understand WHY they need to be on it. To which I respond: All Small Businesses Need A Strong Social Media Presence! But the longer answer...
Google Business Profile, previously known as Google My Business, is a must-have for all businesses. It is similar to other social media channels, except that it provides your business visibility in search results and in Google Maps. That’s right, higher...
Are you aware of the Facebook Invite Feature? I’m not talking about the one where you can invite your friends and family, but rather the feature that lets you invite those that have interacted with your page’s posts. That’s right, you can invite real...
Something that many small businesses don’t realize they can do is something we call social monitoring and social listening. Social monitoring is actively looking for mentions and conversations that pertain to your brand, products, competitors, plus topics and...
