Every year someone declares email marketing dead. And every year, small businesses generate revenue from it. I recently reviewed a full year of email performance for a client. As of today, their list sits at 376 subscribers. Not thousands. Not tens of thousands. Three...
Social media templates are everywhere. They promise quick content, clean layouts, and a faster way to stay consistent online. For some businesses, that is a real benefit. For others, templates can weaken the way customers interact with their posts. As a small business...
You may have heard the term ‘trending’ at some point since the invention of social media, but do you know what it actually means? Social media trending is the process of topics, hashtags, audio, or videos becoming popular on social media platforms. This...
Something I hear quite often from small business owners is that they don’t have time for social media and they don’t understand WHY they need to be on it. To which I respond: All Small Businesses Need A Strong Social Media Presence! But the longer answer...
Google Business Profile, previously known as Google My Business, is a must-have for all businesses. It is similar to other social media channels, except that it provides your business visibility in search results and in Google Maps. That’s right, higher...
Are you aware of the Facebook Invite Feature? I’m not talking about the one where you can invite your friends and family, but rather the feature that lets you invite those that have interacted with your page’s posts. That’s right, you can invite real...
